FedEx pledges $25 million over 5 years in NIL program for University of Memphis athletes
Time:2024-04-20 05:08:53 Source:styleViews(143)
MEMPHIS (AP) — FedEx on Friday pledged $25 million over the next five years to be used in sponsorship deals with University of Memphis athletes, a huge boost for the school’s name, image and likeness compensation efforts.
The Memphis-based shipping giant said the program will initially focus on football, men’s and women’s basketball and other women’s sports. The deal was facilitated by Altius Sports Partners, a company that works with dozens of schools on NIL activities.
The deal is for $5 million per year, an especially significant sum for a school that does not play in a wealthy power conference. The Tigers compete in the American Athletic Conference.
“This gives us an opportunity to invest in bright, young athletes in our great hometown of Memphis, strengthening our connection to the next generation of leaders,” FedEx executive vice president and chief marketing officer Brian Phillips said in a statement.
Previous:Europe discards Arsenal and Liverpool shift focus to EPL title race
Next:Apple pulls WhatsApp and Threads from App Store on Beijing's orders
You may also like
- The iconic fantasy film that catapulted a 17
- US tourists trapped in Dubai traumatized by floods swamping the desert playground
- Bucks' Damian Lillard makes progress with his adductor issue before the start of the playoffs
- Schwarber homers twice and Sánchez pitches 6 strong innings as Phillies finish sweep of Rockies
- The NBA playoffs are finally here. And as LeBron James says, 'it's a sprint now'
- Copenhagen and Paris mayors exchange lessons learned after huge fires destroy landmarks
- Arsenal crash OUT of the Champions League after losing to Harry Kane's Bayern Munich in the quarter
- Genius iPhone hack will save you so much time when traveling
- Erling Haaland is a doubt for Man City's FA Cup semifinal against Chelsea